Jongno

Jongno is Seoul's origin point. For six centuries this has been the center of the city, the place where the Joseon kings built their palaces and where the modern government core around Gwanghwamun still sits today. Gyeongbokgung and Changdeokgung anchor the district with their gardens and gates; between them spread the tiled-roof hanok lanes of Bukchon, the antique galleries of Insadong, and the restored alley-cafes of Ikseon-dong. Layered over the heritage is a fully alive city: the street-food chaos of Gwangjang Market, the restored Cheonggyecheon stream threading downtown, the campus of Korea's oldest university, and hiking trails climbing straight into Bukhansan from the northern edge. For investors, Jongno trades scarcity for cash flow, preservation rules cap new supply and give the area lasting prestige and tourism-driven short-stay demand, while keeping yields modest and redevelopment limited, making it a heritage and appreciation play.

Jongno in Seoul, Seoul Capital Area, South Korea